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Gena Hatch, Keller Williams Realty, CA BRE 01524589

Gena Hatch

CA BRE #01918059
Keller Williams Realty, CA BRE 01524589
12780 High Bluff Drive #130
San Diego, CA 92130

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CA BRE# 01918059

San Diego Homeowners Have a New Financing Alternative for Energy-efficient Home Improvements


Still have your original windows, air conditioning and heating system?

Considering solar?

Thinking about drought-tolerant landscaping?


There is a new alternative to traditional financing for these big-ticket items.  The Hero Financing Program is now available to San Diego residents for the improvement or installation of energy and water efficiency products. It provides eligible homeowners with access to a low-interest, long-term, tax-deductible financing option that is repaid through your property taxes. Approvals are not based on credit scores and you can apply on line. The loan repayment appears as a line item on your property tax bill.


A Reminder

This is a loan, so you should have complete information to make an informed decision before you borrow money. If you have any questions about tax deductions or related tax-benefits, please consult your tax advisor. When you visit the Hero website, scroll to the bottom of the page and you will see Contact Information and Frequently Asked Questions (FAQ). The Hero Main Office is located at 15073 Avenue of Science, Suite 200 in Carmel Mountain Ranch.


Products, Contractors and How You Can “Do It Yourself”

There are over 50 product categories that qualify for HERO financing. To learn more:  

 Hero Program


More Savings?

There may also be rebates available on the products you are purchasing. Check the U.S. Department of Energy’s Database of State Incentives for Renewables and Efficiency (DSIRE) at


I’d like to extend a special “thank-you” to Jason Mathis at ASI Heating for advising me that the program is now available in San Diego.